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Style Panel Fostering a level of engagement helps you build loyal, long-lasting customers. Terms and Conditions Setting up a photo contest on Instagram is a fairly simple undertaking. Email Marketing Tell others to “Like” the photo … Plus, you can easily validate entries to make sure they fit your submission criteria. This should include what type of photos they need to post, and how they should tag it. It’s human nature to want to show off our wit and humor. Make sure that, when you create the rules for a selfie contest, you add that you might use the content at a later date. Encourage your customers to drive more actions using Gleam's tiered coupon scheme. Having users create and post photos of themselves enjoying your products is essentially getting your fans to share promotional material on your behalf. Include a complete release of Instagram by each entrant, as well as copy clearly … Photo contests are incredible for engagement. Email Support Tell users who want to enter to win to post a photo on their personal account and use the specific hashtag you designate (so you can … Om Nom Nom Cookies—Boutique Vegan cookie company Om Nom Nom ran a hashtag … There are loads of outstanding strategies you can implement to get ahead on Instagram, with one of the most impactful being running a photo contest. In addition to collecting entries from photo uploads you can also use your Gleam contest to drive an array of other powerful actions including email sign-ups, Twitter follows, and visits to your website, Facebook page or YouTube channel. This is one of the most creative … Embedded Contests Contest Rules, Integrations By giving away a prize to those who have already made a purchase, pre-ordered your new product, or have tagged you in their post, select a random loyal customer as your winner. A great way to increase your organic reach is to offer a weekly or monthly giveaway. This is incredibly time consuming, but relatively straightforward. Help Docs If you use a platform like Instagram, advertise a hashtag for people to use when they post their photos, and then show the … You can use your stories to explain the contest then and there, or link users to a post where everything is outlined. In other words, if you can drive traffic to an online entry form to collect (at minimum) a name and email address, you can use this data to build a strong email list – setting you up to convert new customers and solidify customer loyalty. You can even require users to @mention you and use your #hashtag. It incentivizes your audience to stay in touch – otherwise, they could miss out on other surprise giveaways. ShortStack University, 19 Successful Instagram and Facebook Contest Examples, 3 New Year’s Resolutions Your Business Needs to Make in 2020, How to Integrate Instagram Stories Into Your Marketing, 21 Super Simple eCommerce Promotion Ideas to Boost Your Online Sales, 7 Advantages of Interactive Marketing for Savvy Digital Businesses, Planning an Interactive Marketing Campaign. You can use your gallery to not only show off awesome fan photos, but also to get people excited about your contest, encourage entry, and even let visitors vote for their favourite submissions to help you determine a winner and add an extra layer of engagement. A contest or giveaway is a great way to draw attention and drive traffic to your new product. May 11, 2012 - Take an Instagram photo from either an Organized Crime or a Law Enforcement perspective and email it to pr@themobmuseum.org 1st place picture will be turned into a postcard to be distributed to our media friends, 2nd place photo becomes our Instagram/Pinterest … If you’d like to build an entry form to capture further data (like in the example above), that’s simple as well. Instagram photo contests should be easy for users to enter. If your contest is major (this example is $100k major!) Entries Manager White Label Contests Read more articles by Jessica Miller. It's a great way to get people excited, engage your audience and best of all, get your biggest fans posting branded photos for their own social circles to see. Not only do they drive pageviews and ad impressions, but they can also increase your … If you're picking winners based on merit or skill you can look through every submissions and pick your favourite. Another upside of hashtags are their ability to not only identify your brand, but also communicate details about your contest which will instantly clue people into what your campaign's all about. 2020 The only downside of automatically importing entries into your photo contest is that it becomes harder to get explicit permission to use submissions in your own marketing, capture users' email and drive other valuable actions. Privacy Policy What’s more exciting than a “just because” giveaway? Join a community of photographers like you. Run a Photo Contest with a Branded Hashtag By asking participants to post a photo with your branded hashtag, you’ll not only be collecting user-generated content to use for further marketing, you’ll boost … Photo Contests And the incredible photo contest winners will inspire you to pick up your camera and head … You can run your contest with a tool that will automatically collect entries from hashtags or mention in real-time and instantly draw a random winner when you're ready. Those who enter are interested in the wares this business has to offer, making them prime candidates to visit your store or booth and make a purchase. You can do this by individually reaching out to users, or you can automatically ask for permission by including it in your terms and conditions. As well as promoting the contest in your Instagram posts, there are a number of other ways you can promote your campaign and build excitement: Announcing your contest in your Instagram bio is a great way to grab the attention of relevant users who visit your profile. Use a tool like the Woobox comment picker to select a random winner. Perhaps the coolest thing about an Instagram or Facebook contest is its simplicity. Referral Program A simple post with the words “Giveaway alert!” or “Contest time!” can attract engagement faster than my golden retriever can sneak off with my favorite shoe (really fast). All you need is an interesting or unusual photo. Five winners score a copy of Cecile Richards’ book, Make Trouble, plus a tote bag, bookmark, and Make Trouble pins. Displaying a curated gallery of customer photos on your website is a fantastic way to provide prospective customers with reliable social proof and share authentic photos of your offering that will help build trust and drive sales. Similar to the photo challenge, the repost-to-win contest requires your followers to post on their personal accounts but you provide the specific image they need to repost.. Points for Actions Contests Design Tips People can view photos… SEE PRICING Sign up for our free trial or upgrade today. The main takeaway from this contest is that you'd be best off putting some decent time into the photos your use to promote your contest on your profile. A photo challenge is probably the most popular type of Instagram contest. If your contest gets big enough your hashtag even has the potential to go viral. Although visiting the website is not a requirement, you could offer an extra chance to win by filling out an entry form on your blog or site. It’s true and Instagram is an incredible platform to use for this purpose! COVID-19 Statement A highly engaging type of promotional material you can collect with contests are creative, funny, or advanced use of your products. After all, it’s those repeat customers that make up most of your revenue. Ask participants to comment on your Instagram contest post by sharing a story or idea using your branded hashtag. The best way to automatically collect entries and pick random winners for your photo contest is with Gleam's Competitions app. You can find the pictures people have uploaded for this contest by searching for the hashtag on Instagram. When it comes to holiday marketing, don’t put all of your eggs in the Christmas basket. Whenever you created a hashtag you need to make sure it's: Learn More About Running a Successful Hashtag Campaign. FAQs Pick Contest Winners You can allow single, hourly, daily, weekly or unlimited entries. Landing Page Contests Check out our documentation on setting up your own contest or check out the app right away! Just make sure you have a clearly defined selection criteria in place. Offer a giveaway of related swag or products. Having a bunch of photos of happy customers is a great way to get people to view you in a positive light and help build a strong sense of community around your brand. Collecting photos for your gallery doesn't even have to end with your contest either, as you can use Gleam's import sources to bring a constant stream of photos from hashtags or mentions into your gallery. Take a look at how you can use contests to encourage listens, drive subscriptions and grow your podcast. This can be with a designated #hashtag or by @mentioning your Instagram profile. If you've set up a webpage which explains your giveaway (and maybe even showcases submissions) you can link to it from your bio. Analytics Moderation About 80% of profits come from just 20% of your customers. Instead of “tag 2 friends” why not allow participants to tag as many friends as they’d like? For further inspiration and ideas, check out the following Instagram giveaway examples that were a smash hit! For an Instagram hashtag contest, ask users to post a photo along with your campaign hashtag. When it comes to engaging fans, building an audience and promoting an offering, it doesn't get much better than Instagram. Find out how you can use countdown timer bars and popups to build urgency and drive sales. All you need to do is make an Instagram post which announces your contest, showcases your prize, and gives users instructions on how they can enter. Plus, you won't restrict submissions to customers which can help you drive more submissions and gain more traction. When you run this type of photo contest you will be to collect and moderate images from Instagram, Twitter, Facebook and offline files with optional hashtag filters, and maximise participation by driving traffic through all of your promotional channels. Comment to Enter Contests The best way you can promote your photo contest is simply by announcing it in an Instagram post that explains the contest, highlights the prize and gets people excited to enter. Marketing Automation This is the ideal approach to take as you can enjoy all the benefits of using #hashtags including boosted engagement and viral potential, while also being able to take clear ownership of the campaign and capture more user data from entrants thanks to the @mentions. 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