Mark Rippetoe: And you know this. Mike Matthews: Absolutely. Mike Matthews: Yes. Mark Rippetoe: Oh, yeah, absolutely. Related: The 4 Dumbest Ab Exercises And you're saying, OK. Mike Matthews: Like landed. Leave that... Leave the fitness industry alone because you guys are not entitled to an opinion. But, you know, that aside, things have still actually like that that hit us we're probably like eight hundred K behind our pacing because of that. Right. Right. It's so distressing that people are willing to be so silly in order to jump on this bandwagon. You know, if if I want somebody to lie to me, I'll go buy a car. And... Mike Matthews: A lot of people don't...they just don't like to do it at all. Right. There are. Mark Rippetoe: And so he would have a little list of... little... you'd fill out the name because you're going to win a free vacation, you know, free vacation for two to the Bahamas. If... that's who this is an issue to. OK. Mark Rippetoe: And yeah, that's fine. Mike Matthews: This is where the marketers come in. And if he wants to if he wants to, you know, whatever. Bring on my new life. OK. And then extrapolating from there and there's also, you know, Casey, you've come across Casey butts, his work on on how big can you get based on your your bone's size, how much bone you have in your in your body. Keep in mind, these results with Bigger Leaner Stronger took a whopping 28 days. It's just it's brilliant. Right. Mike has written the encyclopedia of body recomposition for the twenty-first century. This is not the long term end all be all. Mark Rippetoe: Animals are not dogs. Bigger Leaner Stronger is a super well-researched and practical guide to strength training that quickly cuts through the massive amount of BS and misinformation put out by the strength training, bodybuilding, weight gain and weight loss industries. Muscles bulging out of my clothing. I was never meant to be a big guy. Mark Rippetoe: Every time, for everybody. It all it takes into account though your bodyfat levels as well. Can't read it. How to get abs, stuff like that. There isn't one. They started about a year ago and they particularly went after the health and fitness space. Zimmy McFlimmy says, "If you can't pronounce the topic correctly, then you shouldn't pretend to be an authority on it.". Mike Matthews: So so basically as I was getting into it, I just was like, I need to I need to kind of... Not the information, I like, the core information, but I need to reorganize this and rewrite it from scratch and so that's what I did. I know for a fact that's what happened. Mark Rippetoe: But somebody that's young, new, trying to get strong. You know what's good for you? And if you won't do that, there's been a lot of people in this business that won't do this. It was a ding. Mark Rippetoe: So now, you know, we talked about that at an earlier podcast. The Beyond Bigger Leaner Stronger program is meant for intermediate and advanced weightlifters that are looking to take their training and physiques to the next level. That's all that you know of the membership, 15 percent would use it on a regular basis. And this was her opportunity to go to college free. Mark Rippetoe: I fuck with him about going up a weight class and would you know, I fucked with him a lot about stuff. So like in guys, when it gets above 20 percent, it can it's it gets it gets bumped up because of the... there's a additional and non-lean mass tissue that will accumulate that will register as... it's not fat mass per se. If he's on vacation, if he wants to gain a bit of weight or... it doesn't matter now. I have an expensive wife I can't afford. Oh done. So my my number one best selling product on Amazon was my preworkout called Pulse. The Best Biceps Exercises You're Not Doing by Brian McFadden | 07/22/16. But I wouldn't put a novice on it. Right. Therefore, I just use the easy workout plan in Bigger Leaner stronger to get skinny fast, then I kind of maintain until I want to slim down again. Not not that big. Mike Matthews: And you gotta look at it... Ok. You want female soccer players get paid more then you got to make it a better business. So should I do a low carb diet? Some women intentionally now still read that book because they they want to, you know, get as jacked as they can. Come on. Or I could be a vegan, love and care for animals, live longer, and be ripped and muscular looking. In the absence of a of a calorie deficit, you're going to have a belly. And that's not true. I hadn't done in seven years. And Very Well Fit like those two guys are doing great. Mark Rippetoe: "Are all anti-vegans this stupid?". Leaning out and building strength isn’t just about the workouts. And it's not that it was a bad book, but... Mark Rippetoe: This sounds real familiar. If you only do regular curls for your biceps, you're missing a whole lot of muscle. OK. Because when somebody wins.. Mark Rippetoe: ..somebody else to lose. They hadn't been back in three years, but they are still paying ten bucks. Mike Matthews: And what's not a knock against women it just is what it is. That's the usual or some combo. As you know they might wanna go back and it's only ten bucks. No. Mark Rippetoe: And, but I'm not going to train the way a novice does. Mark Rippetoe: Well, Mike's here is our guest. Mike Matthews: You're 6'1" 230, 6 percent year round. Mark Rippetoe: Oh, my God. It's just how people are people or people are.... And you know that the hilarious thing about this is, is that that people are so quick to stop thinking, you know. You know what I mean... sitting on the shelf. Mark Rippetoe: Oh, really? I highly recommend adding this book to your library and referring to it frequently. Do these exercises to finally build some bigger guns. Because I squat once a week. So I'm saying "Buy my book" which is on sale for 99 cents right now in Kindle. Mike Matthews: Was that enough to get death threats though? And then along the way, I wrote a second edition based on just feedback I was getting from people, my own list of things as I continued. I've learned better. That's not to change. Yeah. He's gonna go [pretends to induce vomiting with his finters] "He's gotta get down.". I had squatted on a on a Smith machine, of course, because that was "safer," you know. Mark Rippetoe: Yeah. You ought to be smart enough to know what the deal is. Mark Rippetoe: It didn't gut you. Mark Rippetoe and Michael Matthews discuss lifting for aesthetics, nutrition, supplements, and the book publishing business. I've had some other bad similar things were products just go down and it takes anywhere from four to six weeks to get them back. And now he knows what to do. We...every time we talk, we have long conversations. Mark Rippetoe: So, no, it doesn't. You know, so I have a book for men - "Bigger, Leaner, Stronger" - a book for women - "Thinner, Leaner, Stronger." I posted my workout plan on here yesterday, which is kind of a weird lovechild between the Bigger Leaner Stronger philosophy mixed with Wendlers 5-3-1. Mike Matthews: Absolutely. I remember one person he was like, "You have like a nice swimmer's body." Mark Rippetoe: Of course. Mike Matthews: So, yeah. Mike Matthews: And so when somebody comes along and says, like, not really. Since advertising, since Claude Hopkins back in the early nineteen hundreds when advertising really started to become a science and they really started to figure out how to persuade people and how to sell people. Mark Rippetoe: Never, ever. Links to form demonstration videos for all. It was related probably to some review of somebody, you know. But but no. We will. Mike Matthews: That's a microaggression actually. Mark Rippetoe: And how many fat guys do you know that run at the YMCA at noon every day? We've had we've had Pulse, that product taken down simply because people complained about beta-alanine tingles. Mark Rippetoe: If they all went to the gym... Mark Rippetoe: You couldn't fit them in the gym and the parking lot. Mike Matthews: And and of course, you are you are taking your your energy out and you are calibrating your energy. No, no I'm six one one ninety five. Read this book, and read mine too, and come away with what you need to know. That's the the starting point. Mark Rippetoe: And then are these Google updates I don't know if you guys have felt the effects of them at all. 10 Bigger Leaner Stronger meal plans that make losing fat and gaining lean muscle as simple as possible. If they knew that, those people are brilliant. Mike Matthews: I wrote about this recently, a long autistic article, breakdown of FFMI and its correlation with steroid use. Mark Rippetoe: Hold on. So so that's the women's book. It's not really a new book. I do want you to eat nutritious foods because I do want you to take care of your body. Designed by Michael Matthews, Thinner Leaner Stronger (TLS)is the female version of Matthews’ bestseller body transformation program for men, Bigger Leaner Stronger. But, you know, so maybe eat, you know, semi-sensibly, like how you'd want your kid to eat or something. He said he's gonna poison me with mead or something? If you're not learning anything, if you haven't changed an opinion over the past 10 years that you once held as an irrefutable, existential, all revolving truth then you're not thinking very hard. I'm real sure it is. They can afford it. Thirty-five percent bodyfat. But calcium can can be a bit difficult as well. Mark Rippetoe: Well, you know. There are several instances of that all over the world. He'd put these lead boxes out, he'd check them every week, pull the leads out. Mike Matthews: I haven't clashed with with with vegans, VEGans, you know, tomato, tomato. I was thinking about (training with HST: one exercise per muscle group): -bench press -ohp -dips -bb rows -pull ups -bb curl -bb squat -sldl -donkey calf raise How does this exercise selection look to you? It's just a fact of life. I mean ninety-two dollars for your free...that's where the disconnect. Like, you know, there there are some big, big websites out there that, you know, went from getting like millions and millions, 10 plus million visits a month to, you know, like 3. Leave us alone. Because because of the patriarchy? What exercises do you think are the best starting point (for beginners or for someone guilty of exercise hopping like me, to get jacked?) Mark Rippetoe: Their compensated... Their compensation structures are are set up completely differently. Mark Rippetoe: I'ts "sculpt." That's why. Mark Rippetoe: I just... sixty three and I just don't I don't care. So so if you just to preface this, if you don't have at least one catastrophe per year with Amazon, you're either not doing any sales on Amazon or you're like Jeff Bezos' cousin or something. So let's... let's have it. That have acronyms after their name and stuff... Mike Matthews: And but they were saying those things. Obviously there are certain things that you would not want to get wrong. I have got. And he'd say you didn't win the vacation, but you won a free two week membership to Wichita Falls Athletic Club. Mark Rippetoe: Now, how do you make them want to watch your sport? And not not because they're had body dysmorphia or something. Mike and I are in agreement about virtually everything won't like it. The marketing aspect of any commercial endeavor probably is the source for most of the problems associated with that endeavor. Get used to the idea. Mike Matthews: Is up is like a you could start with that, you know, 40, 40, 20 type approach. It's just, you know. Mike Matthews: Well, you'll never really know what happened. Thanks for sharing this. For example. And kind of goes into this. And there's just not any way to break in to this idea. Google Podcasts, Strength Training, CrossFit, and “Functional Training” –Mark Rippetoe. It's meant for news websites, really. No, not really what I want. Please check your email! But I've known you for quite a while. But it does affect strength. Is that because the. No, it's this food makes you fat and this food makes you lean. Please let us know if this problem persists... Can't connect to Strongr Fastr's servers. And 2000 calories. Natural. If he is just after a killer high rep quad movement, especially given the lockdown climate, then there have been plenty mentioned in this thread already. Right. I could have asked all kinds of people to come on the on the podcast with us. So, so Legion is the Southern Command. Mark Rippetoe: I like it that Peggy is going to love animals. I don't know where, but that's a pretty weak ex...then you're not a... Mark Rippetoe: Oh, it stipulates penetration? What are the people? Mark Rippetoe: I mean, it's absolutely untrue. I mean, it's gonna be actually a joke. Mark Rippetoe: Not anything that obvious. And we don't know what comes next. Mike Matthews: Well, then, how much do you have to charge to, you know, if they had if had a high attendance rate, that if they charge so much money just to keep or no one would be a problem. Mark Rippetoe: But it's come with a price. Mark Rippetoe: I mean, for example, in our business - exercise physiologist, PhD - the exercise physiologist would seem to be the authority. Mark Rippetoe: You know, it is unfortunate that they don't understand anything beyond that. I tried to explain it as best I could, and you can read it here if you're interested. Get his books and buy his supplements and you will be better for it. You've got to... You've got to squat more than I do. But I don't recommend eating 150 grams of sugar a day because you aren't going to feel too good. Mike Matthews: And are there are margins in that business. And believing that what this person said about Mike Matthews is what Mike Matthews believes. Mark Rippetoe: He was running a promotion and he proved that this will work in clubs all over the country. How believable is this information? Mike Matthews: And so anyway, it's just though, you know, it's it's just funny when you have these guys, you have guys on Instagram with with, you know, FFMIs of ridiculous 28... To put in perspective. There are a whole bunch of people in this business, that really need to be selling cars, you know. Mark Rippetoe: There aren't any technique steroids. And that's fine. Mark Rippetoe: So what else are we gonna talk about? My SO and niece have both been doing TLS for around 14 weeks after they saw my body change from doing BLS (Bigger Leaner Stronger - I'm male). A list of my favorite tools for getting and staying motivated and on track inside and outside of the gym. Right. Mike Matthews: How tall you are and how big you are, basically. Like, why even bother? Right. Yes. And anyways, so that book that book became popular and started selling quite well. That kind of shut. Move me to Saskatchewan. But that's not normal for a human. Like I've seen a big hit and traffic. In this case, the band resistance gradually increases as you pull it down, making the exercise even harder at the bottom than at the top. And if you look at those, though, I've found that those actually, I think, give people better expectations. And I hear "bunchy muscles." We may very well be rolling out a couple of products here pretty soon. Mike Matthews: It's reflected in revenue. I truly apologize to you all for making me read this. Week 11 day 1 3 at 365, 3 at 405, 3 at 465, 5x5 at 525 video I had some pecs, though, so. You don't get to tell people what to watch. You fucking pussy. It's already a joke. Again, the practical approach is very similar, of course. It's the patriarchy, you know. If if you are if you are a good salesperson, you know how to use it. I think I have small bones though, like my wrist. Everybody see this? I'd rather have one doing that than sitting on the couch. Mark Rippetoe: No, goddamn it. Mark Rippetoe: No, for that market, I absolutely... it would certainly appeal to most of...the most of them. Mark Rippetoe: You're ready? It doesn't fucking work. Mike Matthews: With with with Jeeves there to assist me. It's going to be like peak clown world when female sports are now just dudes who either now identify as women or went through some surgery or hormones or whatever. And you'd better if you intend to remain professionally respected. So Legion's blog had had peaked at about me one point eight million visits a month before the first update rolled out. Mike Matthews: That's not... my stomach, I would not do well. We're not in disagreement on basic anything. And we're still here. Mike Matthews: What's that? I told myself I would never count calories. So it's fine. Mark Rippetoe: Yes. So he went he went to school and he studied...he had a master's in history, studied history and philosophy just for fun, because it's what he's into, and now he's a financial advisor. Maybe how they might think about it, but I didn't like how it sounded in there. The Beyond Bigger Leaner Stronger Challenge is a workout journal companion to the bestselling book Beyond Bigger Leaner Stronger. Can't stand it. But. Hmmmm...That's a tough one.". I want to make sure that you get as much value from this book as possible, so I’ve put together a number of additional free resources to help you, including: 100% privacy! Mark Rippetoe: I don't know what else there is to say. So you're gonna have to eat fewer calories than you burn over time. This transcript may contain errors. He's taking offense at twelve percent. Mark Rippetoe: My hands are sweaty, too, because it's 108 today or something like that. Right. I find that interesting. But... you've heard it on our on our interview audio interviews. That's nice. I think it's like I don't know exactly. Mentioned this in one of the earlier podcasts. That's almost a universal aspect of the women's fitness industry. Mark Rippetoe: Thank you, people, for joining us of the podcast this time. But if the business is going to make it long term... Mark Rippetoe: Depending on the service or product you're you're you're trying to sell. Their friends join Planet Fitness. I read Bigger Leaner Stronger last April and have the routine down pat. Your Bigger Leaner Stronger Workout Plan. Mike Matthews: Yes. But to say that testosterone does not contribute to muscle mass and strength is the same exact thing as saying that the sun, this morning, just this morning, came up in the West. I don't think the gym business has ever really made any money off of advertising. Well, maybe not. And all you've got to do to claim your free membership... Mike Matthews: Rack and charge your card. We're stupid. I highly recommend adding … They don't they don't give me a hard time where sometimes people email and ask about things that I've changed and I'll say, like, that's what I thought back then. It means that I mean, I would say that it would be concerning professionally if I was not the case. Yeah. But as I started to read through the second edition, I just hated it. Right. Mike Matthews: Yeah. And so then... Mark Rippetoe: That's why they're illegal. But there were quite a few things that where I was able to really separate it out, like if we were talking about, you know, common myths and mistakes. Do you really need us to explain this to you? Just gets turned off. Going to win. I hope you've found it insightful, inspiring, and practical, and I hope it helps you build that lean, muscular, and strong body you really desire. I never had that opinion. 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